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Je la connais

Je la connais: I know her
Fashion
  • Website : www.jelaconnais.com
  • Location : B-G 61 Achasan-ro, Seongdong-gu, Seoul, Republic of Korea
Je la connais is a premium women’s shoe brand that reinterprets classic styles with a modern touch.
The name means “I know her” in French, reflecting our philosophy of understanding and anticipating the tastes and desires of our customers.

We pursue refined quality through unique designs, carefully selected materials and colors, and expert craftsmanship from artisans in Seongsu, Seoul.

Business Description

1. Brand Name
Je la connais
– A premium handmade women's shoe brand
– Concept: Romantic Classic with signature ribbon details and comfortable, elegant design

2. Business Overview
Founded: 2021

Type: Female-founded brand

Base: Seongsu-dong, Seoul – renowned for artisan shoe making

Production: Partnership with a mid-sized handmade shoe factory (capable of 100+ pairs/day)

Sales Channels:

Official online store

Online platforms such as Wconcept, 29cm, S.Ivillage

SNS-driven marketing (Instagram, Pinterest, etc.)

Target Customers:
Women aged 25–45 who value classic yet unique fashion styles

3. Core Product Lines
Ballerina flats, Oxford styles, Mary Jane heels, mid boots, ribbon-detailed shoes

Materials: High-quality Italian cowhide and hybrid leather-rubber outsoles

Features: Custom-designed lasts and Je la connais’ signature ribbon accents

4. Recent Milestones & Growth Direction
Participated in local and global exhibitions:

2024 F/W Fashioncode

2025 S/S Seoul Fashion Week Trade Show

Growing social media presence and customer engagement via Instagram

Preparing for entry into global trade shows and exhibitions

5. Plans for 2025
Global Distribution Expansion: Entry into premium online platforms (e.g. SSENSE)

International Exhibitions: Targeting participation in White Milano, Première Classe Middle East, and The Retail Summit Dubai

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