GRAE-JOA
Character
- Year of Production
- 2025
- Content Type
- Character
- Target Age
- Adults
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Summary
Grae-Joa is an emotionally resonant character IP designed around the philosophy of "silent communication," targeting women in their 10s to 30s.
By blending SNS-style emotional content with experiential brand products, it offers a distinctive and immersive brand experience.
Set in a quiet countryside forest, Grae-Joa is a silent café that has been lovingly transformed from an abandoned cottage into a cozy and minimal retreat.
This tranquil space is run by two unlikely friends:
Grae, a laid-back Sapsal dog who listens deeply,
and Joa, a sociable and witty squirrel who connects through cheerful gestures.
Though their personalities differ, they share a mission: to offer visitors a new kind of rest and emotional depth—a place free from digital fatigue and noise, where connection happens without words.
Through eye contact, gestures, and quiet presence, Grae and Joa invite guests into a heartfelt experience where silence speaks louder than words.
By blending SNS-style emotional content with experiential brand products, it offers a distinctive and immersive brand experience.
Set in a quiet countryside forest, Grae-Joa is a silent café that has been lovingly transformed from an abandoned cottage into a cozy and minimal retreat.
This tranquil space is run by two unlikely friends:
Grae, a laid-back Sapsal dog who listens deeply,
and Joa, a sociable and witty squirrel who connects through cheerful gestures.
Though their personalities differ, they share a mission: to offer visitors a new kind of rest and emotional depth—a place free from digital fatigue and noise, where connection happens without words.
Through eye contact, gestures, and quiet presence, Grae and Joa invite guests into a heartfelt experience where silence speaks louder than words.
Company Profile
Character Animation Startup Immersive Content
MIXCON ENTERTAINMENT
We are a company specializing in planning, producing, and marketing IP-based digital content. By utilizing various popular IPs such as characters, idols, webtoons, and dramas, we provide integrated solutions to elevate [IP] into [Super IP] through digital content services and strategic commercialization. Our focus lies in developing and commercializing IPs with cutting-edge technologies, including animation-applied virtual characters, AI-driven video content, and licensing utilizing virtual assets.
