[POCA] K-POP Photocard Random Pack
Other
- Year of Production
- 2023
Summary
“K-POP Photocards Random Pack” is a content-driven consumer product based on a recommerce model, developed as Infludeo’s unique initiative to expand beyond traditional merchandise distribution into an experience-based K-POP goods consumption culture. It reimagines the photocard—widely considered the most iconic collectible in K-POP culture—by curating from our extensive global inventory and repackaging it into randomized product formats.
This product combines the fandom-driven “gacha” (draw) culture with a surprise-based consumption experience. Customers do not know which photocards are inside the package until they open it, and this element of anticipation and excitement forms the core of the product’s content value, encouraging a highly immersive fan experience.
In addition, the product can be customized by group, agency, season, or other themes, reflecting the tastes and characteristics of different fandoms. This flexibility positions it as a highly expandable content offering, with significant potential for localized product planning tailored to regional markets around the world.
This product combines the fandom-driven “gacha” (draw) culture with a surprise-based consumption experience. Customers do not know which photocards are inside the package until they open it, and this element of anticipation and excitement forms the core of the product’s content value, encouraging a highly immersive fan experience.
In addition, the product can be customized by group, agency, season, or other themes, reflecting the tastes and characteristics of different fandoms. This flexibility positions it as a highly expandable content offering, with significant potential for localized product planning tailored to regional markets around the world.
Company Profile
Other
Infludeo
Infludeo Inc. is a content commerce company that operates “POCA MARKET,” a dedicated global trading platform for K-POP photocards.
POCA MARKET is designed to allow K-POP fans around the world to directly trade or collect photocards, offering more than just secondhand transactions. It has established a unique recommerce model by planning and distributing its own content-based products such as random packs.
Backed by a secure mobile app–based trading system, a logistics infrastructure capable of inspecting, storing, and managing over 1 million physical photocards, and strong planning capabilities grounded in global fandom data, POCA MARKET redefines how fans own and experience K-POP culture.
Through a curation system tailored to fandom preferences, the platform also delivers a collectible goods experience that blends the thrill of “gacha” culture with emotional consumption—creating a new dimension of content engagement.
Moving forward, Infludeo aims to continuously expand its localized content distribution model based on regional fandom characteristics and market needs, ultimately becoming a leading platform in the global K-POP goods recommerce market.
POCA MARKET is designed to allow K-POP fans around the world to directly trade or collect photocards, offering more than just secondhand transactions. It has established a unique recommerce model by planning and distributing its own content-based products such as random packs.
Backed by a secure mobile app–based trading system, a logistics infrastructure capable of inspecting, storing, and managing over 1 million physical photocards, and strong planning capabilities grounded in global fandom data, POCA MARKET redefines how fans own and experience K-POP culture.
Through a curation system tailored to fandom preferences, the platform also delivers a collectible goods experience that blends the thrill of “gacha” culture with emotional consumption—creating a new dimension of content engagement.
Moving forward, Infludeo aims to continuously expand its localized content distribution model based on regional fandom characteristics and market needs, ultimately becoming a leading platform in the global K-POP goods recommerce market.
