Issue Focus

At the 'K-Story & Comics in America' event in Los Angeles, Korean companies introduced their IPs to eager U.S. production studios like Disney and Blumhouse. The event, held at the Korea House K-Content Zone, showcased the growing interest in Korean webtoon IPs, particularly among young Gen Z audiences.
Prominent buyers, including Disney and Universal, attended the event, scheduling numerous meetings with Korean webtoon creators. Blumhouse, known for horror films like "Paranormal Activity", expressed a strong interest in developing PG-13 horror movies aimed at teenagers, citing the success of films like "M3GAN".
The event highlighted the increasing value of Korean webtoon IPs in the global market, with major film studios recognizing their potential to reach younger audiences. The presence of well-known video production companies, compared to smaller publishers in previous years, marks a significant shift in how Korean content is being perceived and valued in the industry.