Issue Focus
Korean OTT Platforms Compete Fiercely for Sports Content
Summary
| Type | Market Trends | Genre | Broadcasting, New Technologies |
|---|
Detail
Korean online streaming platforms are increasingly focused on securing sports content, which has become a significant draw for new subscribers and a means to retain existing ones. TVING's user base grew by 27% in June 2024, reaching nearly 7.4 million, largely due to its exclusive broadcasting of Korean professional baseball (KBO) starting in March.
While global OTT giants like Netflix and Apple TV focus on other content in Korea, domestic platforms like TVING and Coupang Play are capitalizing on the opportunity to dominate the sports streaming market. This includes exclusive rights to major leagues such as KBO, K-League, and KBL, allowing them to attract a dedicated sports audience.
OTT platforms are not only broadcasting live sports but also producing original sports content, enhancing their offerings and establishing sports as a vital part of K-content. This strategy is helping Korean OTT platforms create a unique niche in the competitive global market.
While global OTT giants like Netflix and Apple TV focus on other content in Korea, domestic platforms like TVING and Coupang Play are capitalizing on the opportunity to dominate the sports streaming market. This includes exclusive rights to major leagues such as KBO, K-League, and KBL, allowing them to attract a dedicated sports audience.
OTT platforms are not only broadcasting live sports but also producing original sports content, enhancing their offerings and establishing sports as a vital part of K-content. This strategy is helping Korean OTT platforms create a unique niche in the competitive global market.
Source
전자신문 (ETNEWS), '홈런 친 티빙…K스포츠, OTT 구원투수로, 2024-07-29
