BENNY(LOVEBENNY)

Benny is a character that symbolizes the courage to embrace oneself as they are, while never giving up and always holding onto hope.
He represents the bravery to fully experience life’s spectrum—joy and sorrow, happiness and loneliness—and to share those precious feelings with others.

Benny’s world is illustrated in warm pastel tones and hand-drawn textures, bringing to life stories where emotions and relationships breathe.

This brand’s narrative is rooted in the real-life experiences of its creator, Goo Jak-ga.
Despite living with Usher Syndrome—a rare condition that causes progressive hearing loss followed by narrowing vision—the artist never stopped drawing and creating.
Benny became the voice that speaks in her place, a bridge connecting her to the world.
His stories, which capture the value and possibilities of each day, are like heartfelt letters of hope sent to readers.

By Benny’s side are five friends:
Leo, the brave and confident one;
Noah, calm but unyielding in the face of injustice;
Sun, a playful yet thoughtful observer;
Jun, quiet and deeply devoted to family;
and Koko, the chic and elegant cat who opens her heart only to those she trusts.

Each character symbolizes a fragment of Benny’s emotions and relationships, weaving diverse stories from their different backgrounds and personalities.

The brand’s visual identity is built on soft colors and the warmth of hand-drawn art.
Benny’s emotions are conveyed through subtle expressions and gestures—an approach that lends itself naturally to books, merchandise, infographics, social media content, and more.

Benny’s world is more than a simple character story—it delivers a heartfelt yet realistic message about embracing every moment of life and learning to love it.
Benny is not just an adorable white rabbit; he is a “friend of the heart,” offering hope and courage to all.